Airbnb Experience Service
the creative travel experience for serendipitous travelers
Design Exercise, 2015
Individual Project
Duration: 1 weeks
Role: coding, animation, visual interface, wireframe, analysis, research
How might Airbnb offer a smooth and trustworthy local activity experience on the mobile application?
DESIGN CHALLENGE
Airbnb Step 1
Airbnb Step 2
A complete journey
the improve parts
CURRENT SOLUTION
Accommodation
Local Activity
These two screenshots come from Airbnb website and new experience page. Clearly, they look pretty similar and keep the same design style. However, offering local experience service is more complicated than accommodation. So far, the experience service doesn’t have a mobile app, but actually, there are a lot of things that travelers need to do while they are outside using the mobile phone.
SKETCH WIREFRAME
1
2
FINAL SOLUTION
Maintain current design style
Use Airbnb's original design style when creating the local activity page.
Each Category will also display 1-2 top ranked events based on other users' reviews.
Display recommendations with the priority of interest and location
Because travelers are time limited so this new feature shows the tailored event recommendations based on interests and location.
Users could customize which event category they want to keep by tapping the category icon.
They could zoom in or zoom out the map to select the local events which are close to their accommodation.
Then these chosen events will show on the list below.
Have instant group chat and share real-time location
When travelers attend the local events, they need to follow the schedule carefully and keep the continuous contact with the local activity guide.
The group chat function will be very helpful in this scenario. When the travelers are lost in a strange city, they can share the real-time location with others in the same group.
Direct the route for travelers
It's not easy to find the right routes in a strange city and the local events usually last only for 1-2 hours. So time is limited!
Travelers could send their real-time location and get the route guidance by this app if they are lost in the city.
